As one of the most watched events of the year, the Super Bowl captures about 100 million viewers. This year there were not one, not two, but three new commercials showcasing electric vehicles! GMC, Porsche, and Audi all took to the screen to unveil their newest EVs using creative ads and concepts.
Let’s take a look.
GMC advertised the first-ever electric Hummer with their ad spot “Quiet Revolution”. The commercial showcases a series of scenes including a stampede of horses, an electric motorcycle, and Lebron James dunking a basketball all accompanied by silence.
This alludes to the silence of the upcoming all-electric Hummer. The commercial ends with the words “All electric, zero emissions, zero limits.”
The Hummer was originally one of the least efficient cars on the market as far as MPG goes. Now, there is a newfound excitement over the possibility of a sleek and eco-friendly version which could appeal to a wide-range of potential EV owners.
In Porsche’s “The Heist” commercial, a thief steals a Porsche Taycan Turbo S out of Porsche’s museum in Germany. Viewers are taken on a car chase throughout the city which showcased Porsche models of the past.
As security corners the thief on a bridge, it becomes clear this chase was set up by the employees themselves as a fun way to drive the new electric car. The ad ends with the tagline “Finally an electric car that steals you.”
Major luxury automakers joining the EV Movement have a huge impact on the EV industry as a whole. This advertisement showcases the excitement and thrill that an electric vehicle can hold without losing its power.
Audi’s advertisement uses actress Maisie Williams singing the popular song, “Let It Go”, from the movie, “Frozen.” Williams “lets go” of the past as she drives the new e-tron Sportback while passing aggravated drivers in gas-guzzling vehicles.
This advertisement paves the way for the future of electric vehicles as it ends with the tagline “Let’s drive to a more sustainable future.”
These commercials are a huge win for the electric vehicle industry. Major automakers are planning for electrification and more consumers are considering the benefits of EVs. However, many still have reservations due to the cost, range anxiety, and the current charging infrastructure.
That’s why we created a portable electric vehicle charging unit so EV owners could have their cars charged anytime, anywhere! By making EV charging more accessible, we are empowering electric vehicle owners. Help us #LeadTheCharge and partner with us today!